Biographical Note

Business manager, specialized in finance, she built her career across the areas of marketing, trade marketing, category management and sales, leading her to manage national and multinational companies in the retail and health and wellness sectors.

Inspired by the maximum that direction is more important than speed, she is dedicated to helping companies find their path, by preparing company diagnostics, business strategies, and implementing marketing, sales, and operational management plans.

Passionate about human behaviour and how the brain works, she studies neuroscience and its applications in the business context, such as neuromarketing, neurosales, and neuroarchitecture techniques to influence and enhance customer experience across various contact points (phygital).

She loves culture: addicted to books, she spends most of her free time reading, and there is always one (or several!) songs playing in her head. One of her favourite quotes is: “Life is a dance between make it happen and let it happen” (Arianna Huffington).

Presentation Summary

“Influenciar compras Divertida-mente™“
* What is Neuroscience? Its application in the business context
* Emotions and purchasing behavior
* The role of emotions in decision making
* Emotion-based purchasing process influence strategies