Biographical Note

Since 2020, Ana Gonçalves has been a consultant and mentor for healthcare professionals who want to create or have their own business.
She is the author of the Podcast “Olho prá coisa!” and is the creator and teacher of courses at the Health Business Academy: Successful Clinics and Zero Clinics Course; and co-author of the Successful Health Care Course.

She has been an entrepreneur in the healthcare sector for over 15 years.
She is a natural leader, mentor, and an inspiration to all those who dream of having time freedom and financial freedom as owners of their business.

Owner of 2 physiotherapy clinics, she saw the pandemic as an opportunity to go digital and help other entrepreneurs not close their doors. Today, Academia Negócios de Saúde has helped thousands of healthcare professionals achieve success, with solidity and focus, without personal sacrifice.

In a short time he cemented his personal brand and through digital became a true reference in the area of health, leadership and marketing.

He holds a Bietapic Degree in Physiotherapy, from the Escola Superior de Saúde Atlântica and completed the Executive Master in Health Services Management, from INDEG – ISCTE Executive Education, in 2018, having received the Best Student Award.

In 2020, he completed his Master’s in Business Management, carried out at the Instituto Superior de Ciências do Trabalho e da Empresa – Instituto Universitário de Lisboa (ISCTE).

Presentation Summary

“Communication and Digital Marketing in Health: strategies to reach people“
* digital mkt in healthcare;
* advantages of digital mkt in healthcare;
* practical strategies to reach more people.